Media & Policy Center: Health Care
In 2002, we applied our new media model to And Thou Shalt Honor, a program on caregiving and the eldercare crisis. This program was honored as a special "PBS Program of Note" in October 2002. It has reached an audience of 16 million viewers, garnered over 110 million media impressions, and won numerous national media awards. In keeping with the importance of examining national and world-wide issues from local perspectives, we held ten regionally broadcast town hall meetings on health care and caregiving, and have several new town hall broadcasts coming in 2008.
In addition, we and our partners created a Caregiver Resource Library with over 15 specially produced films that addressed specific parts of caregiving. One of these, Getting Around, was produced for PBS broadcast as an examination of the plight of the senior driver.
We are currently developing new programs in health care, focusing on the relationship between the design of public spaces and the health of the people living in and around them (Public Space / Public Health), and on the state of health care for our youngest and most vulnerable citizens (America's Children). Both of these projects will fit well into our strategy of combining global media with local action.
"Each year over 26 million Americans care for an adult family member who is chronically ill or disabled. We commend PBS for their dedication to this issue and hope you will find time to watch this important broadcast." — Hillary Rodham Clinton, Olympia J. Snowe, Barbara A. Mikulski, and John Breaux, United States Senate


















